Practical Innovation and Circular Design to create better products for people, business, and environment.

Insightful, helpful and great to work with. I highly recommend reaching to out to the team to bring your next product to life.
— Recoverwear
Annular Design has been a great resource as we designed and launched a product from scratch.
— Clean Shave Company
Very creative problem solver, skilled and adept at generating conceptual ideas and taking them into a design for manufacturing.
— Koko Black

our Mission

To make circular product systems commercially irresistible, accelerating the shift to a sustainable and regenerative product economy.

our VISION

A world where all products are made sustainably and accessible, where waste is designed out, ecosystems thrive, and innovation regenerates, not depletes.

Our Solutions

  • Circular Product Innovation

    Circular Product Innovation

  • Design, Electrical Engineering, Colour, Materials, Finish, Usability

    Product Design- PBOY, Portable Pottery Wheel

  • Packaging Design, Sustainable, Fibreboard, Consumer Electronics, Branding, Graphic Design

    Packaging- EarBots, Pulp mould, Recycled Cartonboard, Eco Inks

  • Industrial Design, Colour, Materials, Finish, CNC, Injection Moulding Design

    Product Design- Portable Coffee Brewer, Ocean Recovered Plastic (PP)

  • Consumer Electronics, Earbuds, Technology, Industrial Design, sustainable materials, bioplastic, user centric

    Product Design- EarBots, Ear Buds, Flaxstic bioplastic

  • Premium, packaging design, glass design

    Packaging Design- JA Perfume Bottle And Cap Concept

  • Consumer goods, industrial design, Aluminium fabrication

    Product Design- Premium Bottle, 100% Recycled AI, PP

  • recycled material, food, packaging, reusable, circular design, injection moulding

    Sustainable Packaging- Sushi Jiro, Reuse Take-Away tray 100% RHDPE

  • packaging, labelling, graphics, brand expansion, range development

    Packaging Design- Slendier, Portfolio Development

  • Product innovation, design, user research, material, finish, colour, technology, electronics

    Product Design- DSLR Camera body, Concept

  • Food, chocolate, mould design, product testing

    Mould Design- Koko Black, Chocolate Block

  • Packaging Design - Bickfords, Modernising new flagship bottle

  • Packaging Design- Dark Seas Gin, Glass bottle

  • Product Design- Smart Home Bin, Concept

  • Packaging- Paperboard Alternative to plastic cup carriers

  • Mould Design- Koko Black, Chocolate Pieces

  • Mould Design- Koko Black, Rotomould Characters

  • Product Design- Benchtop BT Speaker, Concept

  • Mould Design- Natural Confectionary, Game on

  • Mould Design- Natural Confectionary, 50% Less Sugar

  • MOULD DESIGN- Natural Confectionary, Happy Campers

  • Confectionary, mould design, lollies, kids

    Mould Design- Natural Confectionary, Let's Picnic

  • toy design, kids, toys

    PRODUCT DESIGN- Wumbi, New Toy Range, Baby Teething Toys

Who We Help

why annular Design?

The shift to circular economy is an innovation and value growth opportunity. Annular Design helps businesses build smarter, more valuable product solutions that benefit business, people, economy and planet.

Founded by Adam Norris, with over 14 years of experience in products, packaging and innovation for global brands, government and leading universities, Adam combines industrial design, innovation strategy, and systems thinking to provide practical product design, business strategy and professional training to lead in a circular economy future.

‘ADAM’S ATTENTION TO DETAIL, PROFESSIONALISM AND ABILITY TO design THE device WE WANTED TO ACHIEVE MADE WORKING WITH HIM A DREAM’

Justin Watts- CEO Masterflask

Your on-demand CIRCULAR ADVISOR, design partner for better products, faster launches, and VALUE growth.

INTRODUCING DESIGN4U

Expert circular design, product design and commercial innovation embedded in your business to move faster, design smarter, and reduce impact. One flexible monthly plan, no overheads.