We Turn Product & Packaging Challenges into Circular Opportunities

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HOW WE HELP YOU INNOVATE

We are a end to end development partner that helps identify opportunity and design market-ready physical Products, Packaging, Service and Material solutions.

Front End Innovation (FEI), Circular Strategy and Market Research/Insights

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Idea Screening, Concept Development (Product, Packaging), CAD, User/consumer Design Evaluation

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Prototyping, Market Testing and Evaluation, Colour, Material & finish (CMF), and Design for Manufacture (DFM)

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Previous Projects

  • Design, Electrical Engineering, Colour, Materials, Finish, Usability

    Product Design- Portable Pottery Wheel

  • Consumer goods, industrial design, Aluminium fabrication

    Product Design- Water Bottle, 100% Recycled Aluminium

  • Packaging Design- Reusable Icecream Takeaway Container

  • recycled material, food, packaging, reusable, circular design, injection moulding

    Packaging Design- Sushi Reusable Take-Away Container, 100% RHDPE

  • Product Design- Compact Water Filtration Unit

  • Packaging Design, Sustainable, Fibreboard, Consumer Electronics, Branding, Graphic Design

    Packaging Design- EarBots, Pulp mould, Recycled Cartonboard, Eco Inks

  • Consumer Electronics, Earbuds, Technology, Industrial Design, sustainable materials, bioplastic, user centric

    Product Design- EarBots, Ear Buds, Flaxstic bioplastic

  • Premium, packaging design, glass design

    Packaging Design- Premium Perfume Bottle

  • Industrial Design, Colour, Materials, Finish, CNC, Injection Moulding Design

    Product Design- Portable Coffee Brewer, Ocean Recovered Plastic (PP)

  • packaging, labelling, graphics, brand expansion, range development

    Packaging Design- Food Product Packaging Portfolio

  • Product innovation, design, user research, material, finish, colour, technology, electronics

    Product Design- DSLR Camera

  • Packaging Design - New flagship bottle

  • Food, chocolate, mould design, product testing

    Mould Design- Chocolate Block

  • Product Design- Smart Home Bin, Concept

  • Mould Design- Rotomould Characters

  • Mould Design- Game on

  • Mould Design- 50% Less Sugar

  • MOULD DESIGN- Happy Campers

  • Confectionary, mould design, lollies, kids

    Mould Design- Let's Picnic

  • toy design, kids, toys

    PRODUCT DESIGN- Silocone Baby/Toddler Toys

  • Innovative Design

    Product Design- Reusable Fluted Clothers Hanger

Unsure where to start?

FREE PRODUCT OPPORTUNITY AUDIT

The Product Opportunity Audit is a quick template (PDF) to evaluate your physical product or packaging against circular feasibility, DFM and compliance before committing to development and production.

TRAINING AND MASTERCLASSES

From professional training to corporate workshops. Build knowledge, expertise and internal team capability with our training courses, resources and masterclasses.

2 WEEK CIRCULAR DIAGNOSTIC SPRINT

A rapid engagement where we evaluate your existing products/packaging for material, risks, design feasibility (repairability, disassembly, manufacture), and highlight immediate circular wins.

our Mission

To make circular product systems commercially irresistible, accelerating the shift to a sustainable and regenerative product economy.

our VISION

A world where all products are made sustainably and accessible, where waste is designed out, ecosystems thrive, and innovation regenerates, not depletes.

why annular Design?

The shift to circular economy is an innovation and growth opportunity. Annular Design helps businesses build smarter, more valuable product solutions that benefit business, people, economy and planet.

Founded by Adam Norris, with over 14 years of cross sector experience in products, packaging and innovation for global brands, government and leading universities. Adam combines industrial design, innovation strategy, and systems thinking to provide practical product design, circular strategy and professional training to lead in a circular economy future.

“In just two conversations, he mapped a clear, phased path for my product. I’d highly recommend him to anyone seeking a true partner in design”

Jane Ang, Be Held