We Design Market-Ready Circular Products, Packaging & Solutions That Scale

Let's Develop Your Next Product, Packaging or Circular Solution

From Concept and Prototyping to Design for Manufacture (DFM) and Circular Design/Strategy. We help business Design and Launch profitable, Low-Impact products.

Industrial Design & DFM Product Design, Packaging Design Rapid Prototyping, User/Market Testing Circular Design & Strategy Innovation, Research and Commercialisation
Discuss Your Project → Explore Circular Design → See Previous Work →

Build Knowledge and Skills in Innovation, Design Thinking and Design for a Circular Economy

Hands-on corporate training, individual micro-courses, live masterclasses and digital tools/templates designed to give innovators, product teams, designers and engineers actionable skills and knowledge.

Enterprise Workshops Innovation/Design Masterclasses Circular Checklists & Tools Online Micro-Courses Digital Toolkits/Templates
Training & Microcourses → Enquire About Workshops → Free Resources →

Trusted Partners

Previous Projects

  • Design, Electrical Engineering, Colour, Materials, Finish, Usability

    Product Design- PBOY, Portable Pottery Wheel

  • Packaging Design, Sustainable, Fibreboard, Consumer Electronics, Branding, Graphic Design

    Packaging- EarBots, Pulp mould, Recycled Cartonboard, Eco Inks

  • Industrial Design, Colour, Materials, Finish, CNC, Injection Moulding Design

    Product Design- Portable Coffee Brewer, Ocean Recovered Plastic (PP)

  • Consumer Electronics, Earbuds, Technology, Industrial Design, sustainable materials, bioplastic, user centric

    Product Design- EarBots, Ear Buds, Flaxstic bioplastic

  • Premium, packaging design, glass design

    Packaging Design- JA Perfume Bottle And Cap Concept

  • Consumer goods, industrial design, Aluminium fabrication

    Product Design- Premium Bottle, 100% Recycled AI, PP

  • recycled material, food, packaging, reusable, circular design, injection moulding

    Sustainable Packaging- Sushi Jiro, Reuse Take-Away tray 100% RHDPE

  • packaging, labelling, graphics, brand expansion, range development

    Packaging Design- Slendier, Portfolio Development

  • Product innovation, design, user research, material, finish, colour, technology, electronics

    Product Design- DSLR Camera body, Concept

  • Food, chocolate, mould design, product testing

    Mould Design- Koko Black, Chocolate Block

  • Packaging Design - Bickfords, Modernising new flagship bottle

  • Packaging Design- Dark Seas Gin, Glass bottle

  • Product Design- Smart Home Bin, Concept

  • Packaging- Paperboard Alternative to plastic cup carriers

  • Mould Design- Koko Black, Chocolate Pieces

  • Mould Design- Koko Black, Rotomould Characters

  • Product Design- Benchtop BT Speaker, Concept

  • Mould Design- Natural Confectionary, Game on

  • Mould Design- Natural Confectionary, 50% Less Sugar

  • MOULD DESIGN- Natural Confectionary, Happy Campers

  • Confectionary, mould design, lollies, kids

    Mould Design- Natural Confectionary, Let's Picnic

  • toy design, kids, toys

    PRODUCT DESIGN- Wumbi, New Toy Range, Baby Teething Toys

our Mission

To make circular product systems commercially irresistible, accelerating the shift to a sustainable and regenerative product economy.

our VISION

A world where all products are made sustainably and accessible, where waste is designed out, ecosystems thrive, and innovation regenerates, not depletes.

why annular Design?

The shift to circular economy is an innovation and value growth opportunity. Annular Design helps businesses build smarter, more valuable product solutions that benefit business, people, economy and planet.

Founded by Adam Norris, with over 14 years of cross sector experience in products, packaging and innovation for global brands, government and leading universities. Adam combines industrial design, innovation strategy, and systems thinking to provide practical product design, circular strategy and professional training to lead in a circular economy future.

“In just two conversations, he mapped a clear, phased path for my product. I’d highly recommend him to anyone seeking a true partner in design”

Jane Ang, Be Held