We Design Market-Ready Circular Products, Packaging & Solutions That Scale

Let's Develop Your Next Product or Packaging Solution

From concept to prototyping, to design for manufacture, to circular strategy and evaluation. We help business design and launch profitable, future-proofed circular, low-impact products and packaging.

Industrial Design & DFM Product Design, Packaging Design Rapid Prototyping, User/Market Testing Circular Design & Strategy Innovation, Research and Commercialisation

Build Knowledge and Skills in Innovation, Design Thinking and Design for a Circular Economy

Hands-on corporate training, individual micro-courses, live masterclasses and digital tools/templates designed to give innovators, product teams, designers and engineers actionable skills and knowledge.

Enterprise Workshops Innovation/Design Masterclasses Circular Checklists & Tools Online Micro-Courses Digital Toolkits/Templates

Trusted Partners

Previous Projects

  • Design, Electrical Engineering, Colour, Materials, Finish, Usability

    Product Design- Portable Pottery Wheel

  • recycled material, food, packaging, reusable, circular design, injection moulding

    Packaging Design- Sushi Reusable Take-Away Container, 100% RHDPE

  • Consumer goods, industrial design, Aluminium fabrication

    Product Design- Water Bottle, 100% Recycled Aluminium

  • Packaging Design- Reusable Icecream Takeaway Container

  • Product Design- Compact Water Filtration Unit

  • Packaging Design, Sustainable, Fibreboard, Consumer Electronics, Branding, Graphic Design

    Packaging Design- EarBots, Pulp mould, Recycled Cartonboard, Eco Inks

  • Consumer Electronics, Earbuds, Technology, Industrial Design, sustainable materials, bioplastic, user centric

    Product Design- EarBots, Ear Buds, Flaxstic bioplastic

  • Premium, packaging design, glass design

    Packaging Design- Premium Perfume Bottle

  • Industrial Design, Colour, Materials, Finish, CNC, Injection Moulding Design

    Product Design- Portable Coffee Brewer, Ocean Recovered Plastic (PP)

  • packaging, labelling, graphics, brand expansion, range development

    Packaging Design- Food Product Packaging Portfolio

  • Product innovation, design, user research, material, finish, colour, technology, electronics

    Product Design- DSLR Camera

  • Food, chocolate, mould design, product testing

    Mould Design- Chocolate Block

  • Packaging Design - New flagship bottle

  • Product Design- Smart Home Bin, Concept

  • Mould Design- Rotomould Characters

  • Mould Design- Game on

  • Mould Design- 50% Less Sugar

  • MOULD DESIGN- Happy Campers

  • Confectionary, mould design, lollies, kids

    Mould Design- Let's Picnic

  • toy design, kids, toys

    PRODUCT DESIGN- Silocone Baby/Toddler Toys

our Mission

To make circular product systems commercially irresistible, accelerating the shift to a sustainable and regenerative product economy.

our VISION

A world where all products are made sustainably and accessible, where waste is designed out, ecosystems thrive, and innovation regenerates, not depletes.

why annular Design?

The shift to circular economy is an innovation and value growth opportunity. Annular Design helps businesses build smarter, more valuable product solutions that benefit business, people, economy and planet.

Founded by Adam Norris, with over 14 years of cross sector experience in products, packaging and innovation for global brands, government and leading universities. Adam combines industrial design, innovation strategy, and systems thinking to provide practical product design, circular strategy and professional training to lead in a circular economy future.

“In just two conversations, he mapped a clear, phased path for my product. I’d highly recommend him to anyone seeking a true partner in design”

Jane Ang, Be Held