Circular design
unlock new Business opportunities by Adopting Circular Design for PRODUCT ecosystems.
What we Do
We help businesses transition from linear to circular models by redesigning products, packaging, systems and services to reduce waste, increase value, and unlock new revenue streams.
How It Works
We use a proven commercial innovation model: Discover → Define → Develop → Deliver
Discover – Deep dive into your current product, packaging, digital, service systems to identify opportunities across design, material use, manufacturing, distribution, and end-of-life.
Define – We co-create a focused brief for circular product ecosystem opportunities aligned to your commercial goals.
Develop – We rapidly design new product, service, system, packaging concepts, testing them with real users to ensure desirability, feasibility, and circularity.
Deliver – We support implementation of a Circular MVP and provide a roadmap to scale. Tangible outcomes, not just strategy slides and a flashy product image.
Future Proof Your Business and Product
We incorporate leading circular economy principles of the 10R’s; Refuse, Rethink, Reduce, Reuse, Repurpose, Repair, Refurbish, Remanufacture, Remove, Recycle. Rather than adding cost, we see opportunity for meaningful revenue growth.
Reduce Product Impact with good design
Evaluate the product/packaging design impact to ensure best, lowest impact design developed. We look at these elements of a design as part of our evaluation: Provenance, Materials, Production, Usage, Transportation, Collection, End of life, Repurposing
WHY WORK ON CIRCULAR ECONOMY PRODUCT DESIGN SOLUTIONS?
Helping your business identify and leverage a once in a generation opportunity that by design, adds true value to business.
Define your business opportunity, new market opportunity harnessing design for a circular economy. We look at your product as a system that can build value and reduce cost.
Harness the 10 R’s for revenue growth opportunity. Build intrinsic value into your products. Improve business resilience.
Create better products for your consumers, customers, users, stakeholders and more! Design products that can benefit your entire value chain.
High priority on waste stream projects; rapid waste valorisation (turn waste to value).
Working together to create better social, economical and business product solutions.
I have helped multinationals and SME’s identify and develop products to build brand percepriton, future proof in line with CE Government frameworks and open new revenue streams.
Our work
PROJECT case Study
Reusable Sushi Container
Improved customer engagement through service, take-away experience offers ‘proud to take-away’
Reduced plastic waste, reduced packaging cost.
Business Model Strategy
Service and User Experience Designed
Sustainable Packaging Reuse Design Solution
This project introduced a new business model and reusable packaging design to eliminate single-use plastic takeaway containers from Australian sushi chains.
Through our sustainble design approach we enabled an all-in-one container made from 100% recycled HDPE that includes integrated compartments for soy sauce, condiments, and chopsticks, removing the need for single-use plastic sachets and soy fish bottles. In addition to the sustainable design, we proposed a customer loyalty program that offers rewards for using the reusable containers, creating a new revenue stream and encouraging brand loyalty. Through smart design decisions we ensured the reusable container had a lower environmental impact than its single-use counterparts after just three uses, even when accounting for customer dish washing cycles.
Client workshop
DECARBONISATION Via PRODUCTS- Monash University
Design sprint workshop series using design thinking methodology to tackle large scale decarbonisation across research, energy sector, government and project stakeholders. Workshop facilitation for over 80 professionals.
DISCOVER- Understand current technology, research, impact, sector challenges, infrastructure, environmental impacts.
DEFINE- Key challenges to large scale decarbonisation and implementation for product solutions identified and selected best areas of exploration for novel solutions.
CREATE- Day workshop of problem solutions and idea’s captured. Leading three solutions developed futher with research and industry partners.
Solutions from these workshops were researched and developed into carbon sequestering products. The work was conducted by a core team of Monash researchers, professionals and government representatives.