product design
Circular Design
PRODUCT Design
Commercial INNOVATION
Packaging Design
Design Thinking
UX/UI design
We Bring Ideas to life
Complete design service to support your product needs, whether you are at the start of the journey, have an idea, partially developed or even revamping an existing product line.
Making Good Design Accessible
We believe in the power of good design to create the right solution for unique requirements. We endeavour to not just create the best solution but also in a manner that suits your circumstances best.
Access Diverse Experience For Better Results
Whether you are from consumer goods, FMCG, packaging, agritech, retail, automotive, food, beverages, homewares, medtech, health and wellness, toys, home hardware, we apply our industrial design, product and business innovation knowledge to get you the best results.
HOW WE CAN HELP
Circular Design, PaaS, product ecosystems (packaging, service, systems)
Industrial design, product design, development, prototyping, testing, manufacture and commercial scale up support.
Define business opportunity, new market opportunity
User centric research to qualify ideas, concepts and prototypes
Create concepts and test with users
Prototyping integrated at every step
Complete design services; concept creation, marketing renders, prototypes, CAD design, electrical engineering, material specialists.
Develop for manufacture and launch
FOUR Steps for Successful products
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The first step is to ensure brief parameters, market fit, user context so that the design solution will be the user centric and suitable for business and market.
Market research report (competitor analysis, white space opportunity, product mapping, knowledge mapping).
User/consumer research. Understand experience using qualitative methods such as user interviews.
Business/market opportunity guide.
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Define the solution design brief based on findings from users, business, stakeholders and market report.
Design brief based on prior findings, reports, research
Develop opportunity territories for exploration and ideation
Develop Mood/brand/theme boards that inspire in each territory
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Create a wide array of different concepts that solve the brief, develop from idea to concept through rounds of design iteration, rough prototypes and user/consumer testing.
Ideation, early ideas quickly created
Idea’s screener User/consumer survey
Concept design development, shortlisted ideas refined with focus on colour materials and finish (CMF)
3D prototypes used throughout to ensure success
Test with target audience, Test business/brand fit, look, feel and function.
Refine top concepts based on feedback
Revise and retest
Preliminary manufacture guide
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Prototype minimum viable product (MVP) design.
Design for manufacture (DFM), manufacture liaison and revision
Scale up of first batch production and support with suppliers
Distribution/logistics support
PACKAGING DESIGN
Packaging is an afterthought… Your pack sells your idea, protects it, represents your brand and is often wasted
Do you have an idea, problem or challenge that can be solved or developed into a sustainable packaging solution?
HOW WE CAN HELP
Design and development of primary, secondary and tertiary packaging solutions.
User testing of packaging solutions.
Integrate packaging design in the product design and development.
Hour of power session: evaluate and provide sustainable solutions, suppliers, manufacturers and plan of attack for your existing packaging in one hour.
Our Product and Packaging solutions
PROduct case study
Portable Potting Wheel- PBOY
Client’s brief was to create the first truly portable potting wheel.
DISCOVER- Users wet and dirty working with clay, existing wheels heavy due to motors driving plate. No existing solutions in market. Unique opportunity space.
DEFINE- Can we create a portable potting wheel that is transportable, battery supported, can be setup anywhere, anytime.
DEVELOP- Ideas range from sleek modern takes on wheels to compact multi componant solutions. Screened with client, top concepts developed into visuals and 3D prototyped to be tested with amateur and professional potters.
DELIVER- Based on feedback make final changes to design. Design ready for manufacture, liase and revise with manufacturer, componantry supplier and ensure production prototype quality. Ready for full scale production and sale.
Packaging case study
packaging for brand product portfolio- slendier
Client’s brief was to create their entire range of packaging, graphics and labelling across dried foods, ready to eat, liquid snacks and sauces.
DISCOVER- What are the current brands consumers expectations on packaging and new formats. Usability, sustainability, visuals.
DEFINE- Create a product wide style guide for all packaging leveraging the brands good taste, good for you and the world meassage.
DEVELOP- Ideas ranged across structural cartonboard, glass and flexibles. All pack concepts tested with brand consumers, new to category. Developed and further refined.
DELIVER- Based on feedback final designs collaborated with manufacturers, suppliers and supply chain to ensure delivery to retail of new products and packaging across Australia.