pACKAGING design

Do you have an idea, problem or challenge that can be solved or developed into a packaging solution?

WHAT WE DO?

  • Design and development of primary, secondary and tertiary packaging.

  • User testing of packaging solutions.

  • Hour of power session: evaluate and provide sustainable solutions, suppliers, manufacturers and plan of attack for your existing packaging in one hour.

Primary, secondary and tertiary packaging design

  • The first step is to ensure brief parameters, market fit, user context so that the pack design will be the user centric and suitable for business and market. 

    • Market research report (competitor analysis, white space opportunity, product mapping, knowledge mapping).

    • User/consumer research. Understand experience using qualitative methods such as user interviews.

  • Define the packaging brief based on findings from users, business, stakeholders and market report.

    • Packaging design brief based on prior findings, reports, research

    • Develop opportunity territories for exploration and ideation

    • Develop Mood/brand/theme boards that inspire in each territory

  • Create a wide array of different concepts that solve the packaging brief, develop from idea to concept through rounds of design iteration, rough prototypes and user/consumer testing.

    • Ideation, early ideas quickly created

    • Idea’s screener User/consumer survey

    • Concept design development, shortlisted ideas refined with focus on colour materials and finish (CMF)

    • 3D pack prototypes used throughout to ensure success

  • Test packaging with target audience, critical to ensure successful design achieves original brief. Test business/brand fit, look, feel and function. 

    • User/consumer research

    • Refine top concepts based on feedback

    • Revise and retest

  • Prototype minimum viable packaging (MVP) design. 

    • Design for manufacture (DFM), manufacture liaison and revision

    • Scale up of first batch production and support with suppliers

    • Distribution/logistics support

Our Work

PROJECT case study

packaging for brand product portfolio- slendier

Client’s brief was to create their entire range of packaging, graphics and labelling across dried foods, ready to eat, liquid snacks and sauces.

DISCOVER- What are the current brands consumers expectations on packaging and new formats. Usability, sustainability, visuals.

DEFINE- Create a product wide style guide for all packaging leveraging the brands good taste, good for you and the world meassage.

CREATE- Ideas ranged across structural cartonboard, glass and flexibles.

TEST- All pack concepts tested with brand consumers, new to category. Developed and further refined.

DEVELOP- Based on feedback final designs collaborated with manufacturers, suppliers and supply chain to ensure delivery to retail of new products and packaging across Australia.